Has the term “go woke, go broke” been proven yet? For the NFL, it certainly feels like it.
This Super Bowl will NOT sell out of it’s ad spots papers are reporting. This is due to many of the long time advertising companies backing out for fear of offending half the country with their ads, no matter what they publish.
Some of the big names that have pulled out include: Coca-Cola, Hyundai, Olay, Avocados From Mexico, Little Caesars, and Ford Motors. Most of these companies have been purchasing Super Bowl ad space every year for the last decade or longer.
Even with those big name companies pulling out, other big names are continuing their trend of buying up the ad space. These names include M&M’s, TurboTax, Anheuser-Busch, Toyota, Pringles, and Mountain Dew. However, it’s being reported that prices for these ad spots have DROPPED $100k from last years prices. That is a huge indication of trouble for the NFL that has been in trouble with declining sales and viewership year after year.
Some are thinking that corporations are worried of replicating the backlash that occured with other Super Bowl advertisers in the past and that’s the reason they are backing out. For example, Gillette razors ran an ad in 2019 pushing transgenders and toxic masculinity. Turns out the public didn’t not share the same toxic mentality and boycotted Gillette to the tune of an $8 BILLION dollar loss in 2019.
Go woke, go broke?