It will either solidify the base they think they have, or further alienate their base. The NFL thinks their base is very pro BLM and has made the decision to go all in on BLM. If they are wrong, they are sure to lose a large portion of their audience. If not, they will strike gold.
The NFL plans to play the ‘Black National Anthem’ and push a social justice agenda during the 2021 season. The song “Lift Every Voice and Sing” is what is considered to be the Black National Anthem.
In addition to playing the Black National Anthem, the NFL will be placing social justice messaging on the fields and helmets of the players so everyone watching will be inundated with their messaging and make it impossible to ignore.